Topic: Is Bogota at a Global Sourcing Inflection Point?

Over the last 24 months Latin America experienced strong interest with a number of global companies setting up service delivery centers in the region. Bogota, in particular, experienced significant interest in recent times. In the first quarter of 2010, two major companies – Convergys and Teleperformance – expanded operations into Bogota. This development is likely to provide a boost to Bogota’s and Colombia’s position in the global sourcing space. In this research brief, we review the capabilities that Bogota offers and explore how it may evolve as an offshore destination, especially in view of recent developments.

Key takeaways

• Low costs and a large talent pool make Bogota very competitive relative to other Latin American cities. Improving English language skills adds to the potential to support scalable operations supporting the U.S. market
  
• Historical concerns regarding stability and security are ebbing. The entry of Convergys and Teleperformance is likely to further accelerate acceptance among U.S. companies
  
• Over the next three to five years, continued improvements in English language skills, continued low-cost environment, and greater acceptance among U.S. companies are likely to accelerate Bogota’s position among destinations in Latin America
  

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